Saturday, April 16, 2011

Recruiting with purpose

I was just taking a look at the magnificent Indra Nooyi, Pepsic CEO, always but always worth listening to, on video at the CECP’s annual Board of Boards CEO Conference which took place in February earlier this year. In this video highlight, Indra Nooyi talks about what it means to be a responsible company. When asked how Pepsico's sustainability agenda assists recruitment, this is what she said:

"It is the most important and exciting factor. It's unbelievable. Sometimes people are sitting on the fence, a highly regarded person, and they agree to come to us for one reason. They say "we want to be part of the Performance with Purpose agenda" and that's been the single biggest recruiting tool we have in Pepsico today. "

Catch the vid below >>

What a compelling argument for HR to wake up to CSR ! 

elaine cohen, CSR consultant, Sustainabilty Reporter, HR Professional, Author of CSR for HR: A necessary partnership for advancing responsible business practices. Contact me via  on Twitter or via my website

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