Saturday, September 25, 2010

CSR, HR, Ukraine : It all fits together

Would you have guessed that CSR for HR in the Ukraine was all the rage ? Well,  I wouldn't , until  a wonderful email from Maryna Saprykina, Executive Director of the   Centre for CSR Development plopped into my inbox, inviting me to take a look at the outstanding work that has been done and is being done by this forward thinking CSR organization. It plopped, I looked. 

The Centre has embarked on a programme to advance CSR in HR in two stages, in a programme supported by Japan Co. Tobacco Ukraine International  (JTI).   It has been supported by leading CSR and HR people in a range of companies operating in Ukraine. The objective of the programme is to rethink the role of the HR Department in building and implementing a strategy of CSR in Ukraine and providing practical guidance. This is happening in two stages:  

Stage One: a review of current practice (complete)
Stage Two: The production of a Guidance Tool to assist development and implementation (in progress).

The output of Stage One is a very impressive report which reviews the HR role in all of its subfunctions and the interface with CSR. You can download it here. The core of this is a survey in which several local companies and MNE's operating in Ukraine took part including Danone, Ernst and Young, Foxtrot, KPMG, Microsoft, DTEK, Nemiroff, Mary Kay and Metro Cash and Carry.

The report reviews the benefits of CSR to business and the financial ROI of effective CSR-HR management.

Some highlights from the Ukraine-based companies in the survey:

61% of HR Managers surveyed are not involved in the determination of the businesses key stakeholders

71% of HR Managers surveyed are not members of the company's CSR committees

only 22% of HR Managers took part in developing the corporate vision, mission and values statement

only in 28% of companies did HR people take part in the development of the CSR strategy

in 35% of companies the HR people were not involved in the development of a code of conduct

only 44% of companies include CSR issues in their annual planning

A key conclusion from the work done here is that, where the CSR work was progressed with the leadership or active involvement of HR, it was successful. However, the data presented above shows that there is a long way to go before HR people in Ukraine really equal footing when it comes to partnering CSR in the business. This is as much about business leadership as it is about HR, but in the meantime, well, you know, it is time for HR to wake up to CSR!!!

I am looking forward to seeing the next piece of work by the Centre for CSR in Ukraine. I am sure it will be a game changer for business in their country.

 elaine cohen, CSR consultant, Sustainabilty Reporter, HR Professional, Author of CSR for HR: A necessary partnership for advancing responsible business practices. Contact me via www.twitter.com/elainecohen  on Twitter or via my website www.b-yond.biz/en

1 comment:

Lavinia Weissman said...

Elaine, I am curious have you found any analysis of what are the barriers to HR function integrating with CSR activity in a company?

Is there any correlation to the lack of integration of HR with CSR with how Senior managers define the practice of CSR in a company?

You are taking on a wonderful frontier and I am really curious to know if anyone has answered this simple question:

How much do Senior Leaders in a comany know about CSR and if they do how do they want to engage an HR in service of CSR?

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