Friday, March 9, 2012


For those of you who speak Dutch, you will probably know what MVO VOOR HR means. For those of you who don't, CSR for HR might be more familiar. In just a few weeks, I will be in The Netherlands to deliver two exciting sessions on CSR for HR, organized and hosted by MVO Nederland.

MVO Nederland (CSR Netherlands) is the national knowledge centre and the national network organisation for Corporate Social Responsibility: the place to start for any entrepreneurs wishing to make their commercial operations sustainable. It's the "CSR Magnet" in The Netherlands. One interesting aspect of the MVO network is the Large Companies Network which now numbers 62 Dutch companies with over 500 employees. MVO launched their Education and Training Academy just this year, and have already hosted a range of fabulous speakers including Wayne Visser on CSR 2.0 and Veronika Scheubel on Corporate Community Involvement. I am delighted and honored to be a part of the MVO Academy's program this year.  

My sessions are as follows:

The Masterclass will cover the business case for the CSR-HR partnership and the way managers of both professions can and should work together to deliver sustainable business strategy, with examination of risks, the opportunities and benefits of the CSR-HR partnership. We will relate this to the role of business in society and the platform this creates for CSR -HR collaboration. Then, we will zoom in on a few case studies that demonstrate these benefits, illustrating the shared roles of CSR and HR. Finally, we will discuss the CSR-HR Roadmap, Metrics and Scorecard, and how these fit into a sustainable organization's reporting strategy, with some practical tools to take away for implementation back in the workplace. Of course, culture, values and leadership will be part of this discussion.

3rd April : An Interactive  Masterclass for HR Professionals, in collaboration with the Nederlandse Vereniging voor Personeelsmanagement & Organisatieontwikkeling aka the Dutch Association for Personnel Management and Organization Development, starting at 9:30 am in Utrecht.

In this meeting, we will cover similar ground, this time working through the minds of Human Resources leaders. We will explain why CSR is now the way business gets done, the implications for the HR Profession, the risks and opportunities. We will review case studies that deliver benefit for the business, employees, other internal and external stakeholders and for HR Professionals themselves. In the second part of the session, we will break into groups to discuss some core issues and share experiences, challenges and best practices. We will focus on practical implementation of HR tools and processes, with a CSR mindset.  

Despite the fact that I do now understand what MVO VOOR HR means, both sessions will be conducted in English :) If, however, you want to read a little more in Dutch, you can see this article posted on the MVO website.

I am looking forward to some very stimulating discussion and the opportunity to enjoy the company of  friends in The Netherlands. I hope to see some of you there!

elaine cohen, CSR consultant, Sustainabilty Reporter, HR Professional, Author of CSR for HR: A necessary partnership for advancing responsible business practices. Contact me via  on Twitter or via my website

No comments:

Related Posts with Thumbnails