Monday, December 13, 2010

Aequology and CSR for HR

I woke up this morning to a wonderful surprise: a fabulous review of CSR for HR by Frederic Page, a business consultant, trainer and coach with interest in  Corporate Social Responsibility, Sustainability, Environment and Human Rights. Frederic lives in Barcelona, one of my favourite cities, and he also writes the Aequology blog, where he published the aforementioned review. Frederic is also a frequent #CSR Tweeter at @carbonimpact, and I enjoy his often humorous and always interesting tweets which appear daily on my Tweetdeck. One more point -  Frederic was one of the winners of the CSR for HR book giveaway sponsored by last month.

Frederic writes in his review : 

"CSR for HR is a very meaningful book by a knowledgable author whose effective storytelling provides the compelling evidence that “a partnership” – between HR and CSR – is needed to advance “responsible business practices”. Although the Author has included few fictional characters to support her point, the situations, comments and people described in the book are absolutely realistic and will sound familiar to most of the readers. Along with those fictional characters, Elaine Cohen mentions and quotes some of the most well-known experts working in the fields of HR, CSR and Sustainability such as Julie Urlaub of Taiga Company, Chris Jarvis of Realized Worth or Cathy Joseph. Finally, it’s nice to see that the Author has managed to stay away from any technical jargon and smartly uses humor and anecdotes all along the narrative."

Frederic then goes on to describe the apporach and key areas covered in the book. But the best paragraph of all is this:

"Yesterday I met up with my friend Victoria, a young and talented HR manager, working with a multinational IT company and I asked her what she knew about Corporate Social Responsibility and if it was part of her role and responsibilities. She, almost literally, answered: “I have to admit that I don’t know what corporate social responsibility involves. I’m not sure why it’s important. ” We enjoyed our Cookie Dough ice cream, chatting about other topics, before having a walk along the sea in Barcelona. When I went back home I ordered a copy of HR for CSR. It will be the perfect Christmas gift for Victoria and, hopefully, the beginning of a great journey!"

The nice thing about that last paragraph is that it validates the  message of CSR for HR. That message is, as you know by now, it is time for HR to wake up to CSR! Frederic's friend, Victoria, admitted not to knowing what CSR is all about and why it affects her HR role. This is the basic tenet on which CSR for HR is based - the fact that HR professionals have not caught up with the way sustainability is changing businesses and what they have a responsibility to do about it. I am thankful to Frederic for passing the message on, and glad that CSR for HR will, through him, reach another HR professional. I hope Victoria gains new insights from CSR for HR, which will lead to changes in  HR processes in her company. In the meantime, I was wondering, well, errr,  what does  Cookie Dough ice cream actually taste like ?!  

I would like to thank Frederic for taking time to read CSR for HR, and for writing and publishing a terrific review!

elaine cohen, CSR consultant, Sustainabilty Reporter, HR Professional, Author of CSR for HR: A necessary partnership for advancing responsible business practices. Contact me via  on Twitter or via my website

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