tag:blogger.com,1999:blog-472885564798099967.post1294905631493097214..comments2019-11-04T16:35:23.011+02:00Comments on CSR for HR: Employee engagement down. CSR up.elainehttp://www.blogger.com/profile/07433863039389159395noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-472885564798099967.post-66247674925165689992010-08-18T13:50:24.463+03:002010-08-18T13:50:24.463+03:00Elaine, I think the challenge re: engagement is th...Elaine, I think the challenge re: engagement is that HR cannot lead this engagement, they cannot initiate it. Engagement has to be leadership driven with a willingness to invite participation from all stakeholders.<br /><br />The best practice in engagement is when employees and HR participate with all stakeholders.<br /><br />The companies who are most successful with CSR today do not rely on a hierarchy to lead; an educational system is embedded for all stakeholders to learn from each other and translate the various perspectives into the actual operation through activity that has people learn how their work or what they do effects others.<br /><br />This is what I teach and lead. US companies are the most resistant to creating and investing in these forums. To me it is a short term investment with lots of long term gain. It has to be led as an activity that is formed and shaped thoughtfully and opens the opportunity for everyone to contribute to thought leadership and then apply that thought leadership into practice.<br /><br />It is about giving a company a soul and letting the views of many people imprint a DNA code of thought that leads change and sustains companies and hopefully sustains employment for employees who perform well.<br /><br />Any group of economic decision makers that invest in this format are investing in the success of its people, brand and 3BL success.<br /><br />I know this works and I am passionate about advising and working with companies to bring this practice about.Lavinia Weissmanhttps://www.blogger.com/profile/05420432372656455313noreply@blogger.com